ServiceTitan is powerful software for established trade companies with dispatchers, call centers and big technician teams. It is also a serious commitment: pricing is per technician and only by quote, and rollout is a project.
If you run a smaller shop, the honest question is whether you need all of that now, or whether your real problem is leads slipping through the cracks.
Side by side
| ServiceTitan | All Set | |
|---|---|---|
| Pricing | Not published; per technician, by quote | $147, $219 or $497/mo; published |
| Tiers | Starter, Essentials, The Works | Starter, Growth, Pro |
| Users | Priced per technician | Unlimited users on every plan |
| Core strength | Dispatch, pricebook, payroll, memberships, reporting | Lead response, follow-up, booking, reviews, marketing |
| Trial | Demo by request | 14-day money-back guarantee |
| Contract | Ask ServiceTitan | No long-term contract |
ServiceTitan details from ServiceTitan's pricing page, which lists tiers but no prices. All Set figures from our pricing page. Prices are from each vendor's public pricing page as checked on October 28, 2026, billed monthly unless noted. Vendors change prices; check their page before you buy.
When ServiceTitan is the better choice
- You have enough technicians that dispatch, pricebook and payroll are daily problems.
- You have office staff to run and maintain the system.
- You need deep reporting across many crews.
When All Set is the better choice
- You have a handful of techs and the owner still answers the phone.
- Your biggest leak is missed calls and estimates nobody follows up on.
- You want published pricing and the option to cancel.
Growing into it
Some companies start with a lead and follow-up system and move to an enterprise platform later. Your contacts and history can come with you.
Frequently asked questions
How much does ServiceTitan cost?
ServiceTitan does not publish prices. Its pricing page says pricing is per technician and asks you to request a quote.
Is All Set an enterprise system?
No. It is a CRM and marketing system for small and mid-sized service businesses.
Can All Set replace ServiceTitan?
For lead handling and marketing, often. For dispatch, pricebook and payroll at scale, no.