We'll be straightforward: All Set runs on GoHighLevel. The software underneath is the same platform anyone can buy from HighLevel. What changes is who builds it, and how long it takes you to get value from it.
Side by side
| GoHighLevel direct | All Set | |
|---|---|---|
| Price | $97/mo Starter, $297 Unlimited, $497 Agency Pro | $147/mo Starter, $219 Growth, $497 Pro |
| Built for | Marketing agencies (sub-accounts for clients) | One service business |
| Trial | 14 days | None (14-day money-back guarantee instead) |
| Setup | You build it, with templates ("snapshots") and support docs | Our team configures pipelines, calendars, follow-up and reviews |
| Ongoing help | HighLevel support; premium support add-on | All Set team; priority support on Pro |
| Contacts and users | Unlimited | Unlimited |
HighLevel figures from HighLevel's pricing page. All Set figures from our pricing page. Prices are from each vendor's public pricing page as checked on October 28, 2026, billed monthly unless noted. Vendors change prices; check their page before you buy.
When DIY is the better choice
- You or someone on staff enjoys building automations and has the time.
- You want agency features, such as running accounts for other businesses.
- You're comfortable learning the platform from documentation and community help.
When All Set is the better choice
- You want a working system without learning a platform.
- You want it built around how roofers, HVAC or plumbing companies actually run.
- You'd rather call a local team (Yukon, OK) than open a support ticket.
The honest trade-off
DIY costs less per month at the entry tier and more in your time. All Set costs a bit more and saves the build. Either way, you're on the same platform, so you can change course later.
Frequently asked questions
Is All Set just GoHighLevel?
The software is GoHighLevel. All Set adds the setup, trade-specific configuration and support.
Can I move my account later?
Talk to us. Because it is the same platform, your data and setup can be exported.
Why not buy HighLevel and hire a freelancer?
That works too. Compare the total cost and who supports it after the freelancer is gone.