Plumbing is a need-it-now service. When the next leak happens, homeowners search on their phone or call whoever's number they can find. If that's you, you get the job without paying for the lead.
The goal of repeat-customer marketing is simple: be the number they find.
Save the contact properly
After every job, send a text with your business name, a link to save your contact card, and the receipt. A contact saved as "All Set Plumbing" beats one saved as "Plumber guy."
Ask for the review the next day
A review request the day after the job, while the fix is fresh, works better than one weeks later (how to automate it).
Send useful reminders, not ads
| When | Message |
|---|---|
| Before the first freeze | How to protect outdoor spigots and exposed pipes |
| Spring | Check for leaks under sinks; test the sump pump |
| Yearly | Water heater flush reminder for customers with tank units |
| Holidays | Garbage disposal tips before big cooking days |
Two to four messages a year is enough. Each one should be worth reading even if they don't book.
Make rebooking one tap
Every reminder includes a booking link to your calendar. If the customer needs you, they shouldn't have to search for you.
Setting it up in All Set
All Set sends the post-job text, the review request and the seasonal reminders from one customer list, and replies land in one inbox. See the plumbing setup.
Frequently asked questions
Will customers mind seasonal texts?
Not if they opted in, the messages are useful, and there are only a few a year.
Should I offer a repeat-customer discount?
Optional. Being easy to find and fast to book matters more for most plumbing calls.
Text or email for reminders?
Text for short timely tips, email for anything longer.